Our story

How nice of you to visit our online shop! Feel welcome! We'd be happy to tell you our story in brief.

How it started.
After a start as a hairdresser and a successful career in the cosmetics industry, the brothers Richard and Jeroen Wilmink had a dream: to develop their own cosmetics brand. While the world focused on beauty on the outside, the brothers were inspired by beauty from the inside, as 70% of your skin condition is determined by nutrients you take in.

In 2011 the brothers realized their dream and founded Oolaboo.
Oolaboo believes in beauty on the outside, but real beauty is created by taking just as much care on the inside. The most important principle in the development of our products is that everything we use in and on our bodies must be safe and as natural as possible. Because what's not safe enough for your mouth, we don't use for your skin and hair. Our products are therefore all free of parabens, sulphates and mineral oils.
Both Richard and Jeroen, and of course the rest of the team, love animals and therefore you can be sure that all our products are not tested on animals.

we are
proud that Oolaboo has become a lifestyle brand. We are happy to help you with your daily beauty routine with the best and safest products.

Oolaboo also offers unique treatments inspired by Japanese and Chinese treatments. An Oolaboo specialist is trained in the philosophy of Oolaboo and knows like no other which products are best for your skin and hair.

Whether you're looking for a restorative shampoo, a skin-enhancing cream or a safe toothpaste, or whether you want to create a comfortable ambience with exclusive fragrances: Oolaboo likes to help you bring out the best of yourself.

Happiness can be found in the little things in life and of course we are eager to be part of your happiness by surrounding you with all kinds of little Oolaboo moments of happiness.

If you encounter any uncertainties on our website, please do not hesitate to contact us. We are ready to answer all your questions.